Discover Wasilla, Alaska, in the heart of the Mat-Su Valley. Rugged landscapes meet untamed adventure. Home to the iconic Iditarod Trail, Wasilla offers a gateway to the wilderness with the majestic Talkeetna Mountains.
Extend your reach or find your targeted audience with these marketing tactics
The Mat-Su Valley Frontiersman has been engaging, informing and inspiring Alaskans since 1947.
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The Greater Wasilla Market
Quick Facts about Wasilla & Mat-Su Valley Frontiersman*
• Market Reach - 59,500
• Population - 9,711
• Median Income - $69,534
• Age - Persons 18-65 (58.7%) • Persons 65 & up (16.5%)
• Households - 4,066
• Average People by Household - 2.26
• Median Home Value (per unit) - $302,200
• Education (Bachelor’s degree or higher, percent of persons age 25 years+) - 20.2%
* Source & Image provided by: census.gov • Updated January 12, 2024About Mat-Su Valley Frontiersman
"Growing with Alaska's Mat-Su Valley since 1947." The Mat-Su Valley Frontiersman is a local Alaska newspaper published every Wednesday, Friday and Sunday by Wick Communications and is distributed to the Matanuska-Susitna Valley.
The MAT-SU FRONTIERSMAN is owned by Wick Communications. It's a third-generation family-owned community media company with newspapers, websites, magazines, and specialty publications around the country.
Display Advertising
Targeted Display: Target your best customers online as they research their purchasing options on the internet. Our Targeted Digital Display Advertising delivers your advertising to consumers based on their browsing behavior and geographic location. Frontiersman's digital targeting campaigns are budget based. We provide our digital clients with campaign fulfillment and transparent reporting so they see what they have purchased and how the campaigns are performing.
Deliver on Frontiersman's site: Frontiersman.com has the most trafficked local media website in .
Email Marketing
Capture the interest of potential customers with the leading curated email headlines in Wasilla with a loyal and growing audience including location and demographic targeting.
Social Media Sponsored Posts
Frontiersman and its family of sites has a strong, active and influential social media presence. Leverage the strength of the relationship we have with our Facebook and Instagram audience with your marketing message. Large enhanced boosts, livestream events and social media management are all available.
Audience Engagement
Targeted Video
Target your customers with video commercial advertising on sites where they are streaming their news and shows. 15 second video commercials are displayed before and during video content. These advertisements can be targeted similar to the targeted display advertising. Frontiersman's video team can produce a new commercial for your business, service or event or we can edit your existing video and photos into a compelling commercial.
Video example provided by Wick Communications, owner of Mat-Su Valley Frontiersman.
Service Directory
Engage a Broad Audience with Our Print Solutions
Best advertising in Mat-Su Borough
Print Display
Advertising with Frontiersman's print products offers an unparalleled opportunity to reach the heart of the Wasilla community. Our diverse range of newspapers and magazines cater to a wide audience, ensuring your message reaches your desired demographic. Whether it's through eye-catching full-page spreads or more targeted, section-specific ads, our print products provide a tangible, engaging way to connect with readers. Our committed readership values the high-quality, local content we provide, making them more receptive to the advertisements we carry.
Mat-Su Valley Frontiersman
Frontiersman has been engaging, informing and inspiring Alaska communities since 1947.
Publications of Special Interest
Your go-to resource for navigating the medical industry in Wasilla, providing valuable insights and information tailored for consumers. Stay informed about healthcare options, wellness tips, and local medical services.
Immerse yourself in the unique lifestyle of the Mat-Su Valley with Valley Living. Explore the rich culture, community events, and the diverse experiences that make living in this Alaskan paradise truly special.
Dive into the vibrant tapestry of Native Alaskan culture with Alaska Native Quarterly magazine. From traditional stories to contemporary expressions, this magazine celebrates the rich heritage and contributions of Alaska's indigenous communities.
Celebrating excellence in the Mat-Su Valley, Best of the Valley highlights businesses that stand out in their respective categories. Discover the top-notch services and products that make these businesses the best in the region.
For tourists and adventure seekers, Destination Mat-Su is your guide to exploring the wonders of the valley. Discover must-visit attractions, outdoor recreation hotspots, and local gems that make your visit to Mat-Su Valley unforgettable.
Hours & Contact
Lobby Hours
Monday-Friday, 8:00 a.m.-5:00 p.m.
5751 Mayflower Ct.
Wasilla, AK 99654
Phone: 907-600-1691
advertising@frontiersman.com